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Action-based-costing (ABC) is
an efficient way to advertise online. The client "only
pays for what he gets". In these campaigns below, we
got paid for every new costumer we generated.
As an employer at Bang&Bang, we advertised online for
Universal Telecom (UVTEL) and Saxo Bank. We had a constant
traffic at 25 Gigabits, which makes the domain among the 50
most visited in the world. In 2003, we generated 170,000 new
costumers in Europe for Universal Telecom.
Here I show a selection of the online campaigns, I produced
in 2003 and 2004.
Notice!
This page is under development. As my server doesn't support
VBScript, there will be some dead links. I am sorry about
this.
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France:
Phone unlimited for 4.5 €
As Universal changed its name to UVTEL in France, we launched
this new revolutionary product.
This campaign and the website were shown twice on French national
TV at France 5 and Capital. This great concept got discussed
and compared with our competitors.
Concept development, information design, graphic design and
programming in ASP and HTML.
See
website |
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Embrace Christmas with UVTEL
This pop-up is a part of the campaign above. The gifts symbolises
the companies products, as the gift from UVTEL is the biggest.
There is a website as website as the above and a mail campaign.
See
pop-up
See
website
See
mail campaign |
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"Best prizes on
the marked"
Campaign with focus on the prices. A representative
consumer magazine has tested all phone companies. UVTEL is
the very cheapest. This is what we tell in this campaign.
See
pop-up
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Compare UVTEL and One.Tel
Attack on a different segment in France. One.Tel is a low-price
company, which wants the same costumers as UVTEL. It was obvious
to concur some of their costumers.
See
screenshots of the pop-up
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| 0.9 ct€ - phone
cheap
Attack on the large companies. France Telecom, Tele2 and Cegetel
are expensive companies. Here, we compare the prices per minute
directly.
See
pop-up
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020FR_landing - project
missing!
Hvor mange minutter kan du ringe for 1€?
Ny måde at sammenligne selskaber på. France Telecom
truede med sagsanlæg grundet for direkte sammenligning
af minutpriser, da deres priser er til tider inkluderet 11 -
60 sekunders gratis telefoni.
Med denne kampagne sammenligner vi selskaberne på en ny
måde.
Se
website
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Universal Agent
At Bang&Bang, we developed an agent program. Everybody have
the possibility of earning money by getting people to sign up
at UVTEL.
Thousands of Frenchmen are agents, and many are earning much
money here.
Concept development and information design.
See
website |
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Competition among Universal
clients
A campaign to get Universals clients to recommend their friends
as new clients.
As they get more new clients, they up their prizes.
This campaign was not launched, but a similar campaign below
this was launched instead.
Se
screenshot of the website
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Universal Telecom - Phone
cheap
New information flow. Big focus on getting potential clients
to sign up. This specific amount of information ended up with
a higher converting rate.
See
information mail
See
website
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Break free from your phone
company
With Universal you do not commit for a long period - you just
phone very cheap.
In this pop-up, you sign up for more information, which you
receive as the information mail above.
See
pop-up
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Germany:
Phone for free all weekend
In Germany, Universal launched with a new product and a different
cool style.
I also made an adbar, which will be shown in the Explorer menu
to the left as f. ex. a favourite menu.
See
pop-up
See
adbar
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England:
SaxoTrader - Online Trading System
This is a Flash demo to the online trading system from Saxo
Bank. It shows the different modules in a simple a user-friendly
way.
See
the SaxoTrader demo
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